INSIGHT
Since COVID-19, Singaporeans’ preference for eCommerce over physical payments has grown significantly. This shift was particularly profound on mobile – with flourishing mobile shopping apps like Lazada and Shopee. In fact, mobile shoppers have increased from 41% to an astounding 93%.
However, Singapore small businesses are still heavily reliant on its physical stores.
Therefore, they were hit particularly hard during COVID-19 as business could not continue as per usual.
IDEA
Visa recognised that for small businesses – it was digitising or perish. Enter ’9x16 Stores’ – a vertical videos campaign showing the limitless potential a 9x16 mobile screen can unlock, when small businesses move online with Visa.
EXECUTION
To show small business owners the value of moving business online, we created a vertical video idea that smartly uses the narrow 9x16 mobile screen to dramatise the small and cramped physical space of common local shops. In just a second, with the support from Visa, these 9x16 small shops instantly transformed into an online business with limitless growth opportunities.
We created different versions according to the most common types of small shops in Singapore – mom & pop, textile and florist stores.
Florist
Mom & Pop
Tailor
RESULTS
The campaign exceeded our expectations – it garnered a total of 10,132,513 impressions and transformed over 100k small businesses with Visa solutions. The videos also achieved 65.62% View-Through-Rate and 0.15% Click-Through-Rate which is 60.62% and 0.13% higher than industry average respectively.